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NoBS
$186.30
4420-55936N
DESCRIPTION
Remember how we said the Atlas was like your grandparent as a bicycle rim? The NoBS (read: "No B.S.") is like your grandparent's grandparent: Looks exactly the same, and you don't know much about them except they were tough as nails. This rim can build a log cabin with its bare hands. Oh, and no eyelets on this one, because it's simple and to-the-point.
Hand-Built Rims
Revolutionize your riding experience with rims tailored to your needs
Handmade in the USA
Our team builds our rims with precision, right here in Grand Rapids, MI.
Upgrade Your Ride
Quality rims dramatically improve acceleration, stability, and smoothness while reducing odds of wheel breakage.
Options for Any Rider
Whether you're an endurance racer looking to break records or a mud-hungry mountain biker seeking more control, we have the rims for you.
The Velocity Difference
We draw on decades of experience to transform high-grade, domestically sourced materials into our resilient rims.
Why Upgrade Your Rims
- Aerodynamics →
acceleration at high speeds - Stiffness →
responsiveness to road conditions - Materials →
longevity and reduced risk of wheel breakage
Our Collections
- Clydesdale
- Cyclocross/Gravel
- Fat/Plus
- Mountain
- Recumbent
- Road
- Tandem
- Touring
- Track
More Options
- Sizes
- Drillings
- Colors
High End Durability
- Versatile performance
- Complex terrains
- Lifetime guarantee
FAQ
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We guarantee our products for at least 2 years. CZR carbon rims have a lifetime warranty.
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You can return any unused Velocity product for up to 30 days, no questions asked.
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We drill all of our rims to allow for smooth spoke adjustment. Always place a drop of lubricant between the rim and spoke nipple when building or making an adjustment.
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We recommend building to spoke tension between 110kgf and 130kgf. Each rim may behave a bit differently; the mark of an excellent wheel builder is the ability to find the highest tension a rim will allow while maintaining its radial and lateral true.
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Visit our technical page for specific information on our products, bike repair, and more.
Velocity USA
The Velocity Legacy
High-performance, hand-built wheel solutions for anyone with a passion for cycling.
- 25+ years of hands-on experience
- Custom solutions for all riders
- 100% made in the USA