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  • NoBS



    Remember how we said the Atlas was like your grandparent as a bicycle rim? The NoBS (read: "No B.S.") is like your grandparent's grandparent: Looks exactly the same, and you don't know much about them except they were tough as nails. This rim can build a log cabin with its bare hands. Oh, and no eyelets on this one, because it's simple and to-the-point.


    We guarantee our products for at least 2 years. CZR carbon rims have a lifetime warranty.

    You can return any unused Velocity product for up to 30 days, no questions asked.

    We drill all of our rims to allow for smooth spoke adjustment. Always place a drop of lubricant between the rim and spoke nipple when building or making an adjustment.

    We recommend building to spoke tension between 110kgf and 130kgf. Each rim may behave a bit differently; the mark of an excellent wheel builder is the ability to find the highest tension a rim will allow while maintaining its radial and lateral true.

    Visit our technical page for specific information on our products, bike repair, and more.