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DESCRIPTION
Sturdy as it gets, no-nonsense and absolutely decked-out in classic style. It's like if your grandparent was a bicycle rim. We love the Atlas' toughness for touring and Clydesdale riders, and we love its style for slick old school rebuild projects.
Revolutionize your riding experience with rims tailored to your needs
Handmade in the USA
Our team builds our rims with precision, right here in Grand Rapids, MI.
Upgrade Your Ride
Quality rims dramatically improve acceleration, stability, and smoothness while reducing odds of wheel breakage.
Options for Any Rider
Whether you're an endurance racer looking to break records or a mud-hungry mountain biker seeking more control, we have the rims for you.
The Velocity Difference
We draw on decades of experience to transform high-grade, domestically sourced materials into our resilient rims.
High-performance, hand-built wheel solutions for anyone with a passion for cycling.