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DESCRIPTION
Sturdy as it gets, no-nonsense and absolutely decked-out in classic style. It's like if your grandparent was a bicycle rim. We love the Atlas' toughness for touring and Clydesdale riders, and we love its style for slick old school rebuild projects.
Revolutionize your riding experience with rims tailored to your needs
Handmade in the USA
Our team builds our rims with precision, right here in Grand Rapids, MI.
Upgrade Your Ride
Quality rims dramatically improve acceleration, stability, and smoothness while reducing odds of wheel breakage.
Options for Any Rider
Whether you're an endurance racer looking to break records or a mud-hungry mountain biker seeking more control, we have the rims for you.
The Velocity Difference
We draw on decades of experience to transform high-grade, domestically sourced materials into our resilient rims.
We guarantee our products for at least 2 years. CZR carbon rims have a lifetime warranty.
You can return any unused Velocity product for up to 30 days, no questions asked.
We drill all of our rims to allow for smooth spoke adjustment. Always place a drop of lubricant between the rim and spoke nipple when building or making an adjustment.
We recommend building to spoke tension between 110kgf and 130kgf. Each rim may behave a bit differently; the mark of an excellent wheel builder is the ability to find the highest tension a rim will allow while maintaining its radial and lateral true.
Visit our technical page for specific information on our products, bike repair, and more.
High-performance, hand-built wheel solutions for anyone with a passion for cycling.